The mobile service is ideal for people on the go - using their Internet-enabled mobile phones.
A similar service was implemented by AirAsia - which implemented theirs earlier in August 2005. The features AirAsia's aren't as extensive as flymas.mobi. AirAsia's mobile service involves booking and paying for flights together with checking your flight status and producing a mobile check-in receipt (not boarding pass)...
Based on experience, do take note that a check-in receipt is not the official boarding pass. Having a check-in receipt/notification, you will still require to queue up and check-in on the counters to obtain your boarding pass - unless there is a service of printing the boarding pass using a printer† - which is a feature offered by the flight company's online website.
The links to these mobile portals(s) are below:
Malaysian Airlines: http://flymas.mobi/ †† (or simply login to http://www.malaysianairlines.com/ and the site will redirect you to the mobile version interface)
Personal note: Its quite surprising that MAS would choose a URL such as flymas.mobi which I believe would cause confusion the next time people plan on searching the web to bookmark†† it.
Post Update (Thanks to Mohd. Hisham Saleh):
- † - A digital boarding pass is sent via SMS should users check-in via the mobile interface.
- †† - Logging on to http://www.malaysiaairlines.com/ through your mobile device will redirect users automatically to the mobile interface system.